Your Brand’s Linguistic Voice
Have you witnessed two brands with similar offerings enter a new global market space simultaneously, and see one brand excel while the other struggles? To reach the target market, a message must [...]
Strategic Marketing Translation Builds Strong Global Brand Identity
You’ve made the decision to take your company global. During that process, you’ve probably considered the idea of translating your marketing content and collateral, but what does that entail? How [...]
Translation Around the World
Translation plays a significant role in our daily lives. Not only does the art of translation pave the road for global interaction, but it also allows many organizations to develop cultural [...]
L10n. Localization Continued.
In our previous blog, L10n. Localization., we reviewed why localization, or L10n, is an important factor in preparing your content for the global market. For your business, this might mean you’re [...]
L10n. Localization.
Have you ever visited a website where things felt out of place or just not relevant to you? If so, you’ve seen firsthand why localization is important, even if you didn’t know what it meant. It’s [...]
Daylight Savings Time Impacting Culture
This past weekend, about 40% of countries worldwide recognized Daylight Saving Time (DST) by shifting clocks across the globe. DST represents a seasonal time change aimed at maximizing daylight [...]
What It Takes to Be a Great Translator
Translation is thought to be one of the top 10 most in-demand skills of 2019. But what does that mean for you and your translation needs? What qualities should a good translator possess? Keep [...]
Happy Holidays!
Vocalink Global extends warm holiday wishes from our family to yours!
The Twelve Terms of Translation
Thanksgiving is over and much of the world is getting ready to celebrate a full holiday season … Christmas, Hanukkah, Mawlid el-Nabi, Las Posadas, Kwanzaa, Omisoka, Yule, and more! We thought [...]
Court Finds Untranslated Employment Policy “Defective or Dysfunctional”
In the era of #MeToo, employers must carefully craft and enforce policies prohibiting sexual harassment and discrimination in the workplace. It’s not only the right thing to do, but it’s also a [...]
Language and Culture Factors Into PEST Analysis
When entering a new market, businesses must analyze the macro-economic factors that will affect strategic planning and success. This is true whether the business is partnering with a company to [...]
Multilingual Means Better Business for Pharmacies
The Internet is, perhaps, the most powerful tool in the world. It even has the power to get people to take their prescription medications! For pharmacies, ensuring “patient adherence” [...]
