I Am Now Responsible for Language Services… What’s Next?

The responsibility of centralizing the organization’s translation needs is now yours. Your boss heard that early in your career you took control of a small, local company’s translation spend and [...]

Localization: Profit Generator or Cost Element?

Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a return on localization investment? How effective [...]

The Importance of Multilingual Communication in Globalization

Have you ever called your credit card or insurance company and spoken to an international English speaker from another part of the world? In this case, the company has likely outsourced its call [...]

Translation Source Files. The Good, the Bad and the Ugly.

The source file is the most important document in the translation process. The source file, which is the file to be translated into another language, highly affects the outcome of the target text [...]

What Little Ears Shouldn’t Hear: Using Children as Interpreters

Across the globe, as families migrate and face language barriers, children often take on the role of interpreter. Children tend to pick up new languages more easily than adults. The convenience [...]

Stick Your Foot in the Breadfruit

Language is incredibly fascinating. The meaning of words and phrases changes from culture to culture. Learning a new language not only teaches you about other cultures but also makes you really [...]

Establish a Common Language as Part of Localization Planning

Localization is a team effort. Transforming content to ensure it has the same impact in another language and culture involves many stakeholders from content writers and graphic designers to [...]

Avoid Miscommunication & Generate ROI with Translation

Are you ready to maximize your translation budget with full-spectrum translation services designed to meet your company’s specific needs? Translation is not a one-size-fits-all process. Consider [...]

Cultural Diversity Readiness

What does the Owl symbolize in your culture? We hear some saying wisdom, knowledge, intelligence, education, but hear others saying death and pessimism. Have you launched a new product in Brazil [...]

Your Brand’s Linguistic Voice

Have you witnessed two brands with similar offerings enter a new global market space simultaneously, and see one brand excel while the other struggles? To reach the target market, a message must [...]