The GlobalBrand

Positioning Makes All the Difference in the World

Expanding operations and/or sales beyond domestic borders presents valuable opportunities for many brands. Organization-wide considerations important for globalization include:

  • Product or service design, form, and function
  • Operations and logistics
  • Employee recruiting, training, and management
  • Customer segmentation, targeting, engagement, sales, service, and feedback
  • Vendor and supplier negotiation, collaboration, and hand-offs
  • Community involvement
  • Government and other legal compliance
  • Marketing and all forms of communications

The threads that run through every aspect of globalization are language and culture. Adding just one country with a different native language adds complexity, and even when the languages are the same, the cultures are unique.

Globalization Means Business

Delivering culturally relevant messages, tools, and resources in multiple languages through various channels in support of globalization takes a lot more than translation. It means ensuring cultural appropriateness, creating a native experience to global clients and employees, delivering consistent messages across channels, and, of course, avoiding unintended consequences. While you focus on the many other physical, technical, infrastructure, and financial aspects, we are the globalization change agent for your communications at every level. Vocalink Global builds local language and culture into the globalization process across applications and audiences through the GlobalBrand.

The GlobalBrand Solution for Globalization

Our GlobalBrand solution for globalization begins as early in the process as market assessment and continues through market entry and beyond, delivering value at every stage, including:

Global Content Strategy

  • Create a consistent brand voice
  • Choose content types and structures for each target audience
  • Create “localizability” – writing with a global audience in mind
  • Increase employee engagement

Speed to Market

  • “SimShip” (Simultaneous Shipping) – Ensure campaigns are ready to launch across multiple languages simultaneously
  • Employ transcreation techniques
  • Equip the sales team with multilingual/multicultural collateral

Personalized Customer Experience

  • Localized Go-to-Market Strategy
  • Infuse personas with language and culture
  • Create a brand that has local flair
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