Stick Your Foot in the Breadfruit

Language is incredibly fascinating. The meaning of words and phrases changes from culture to culture. Learning a new language not only teaches you about other cultures but also makes you really [...]

Establish a Common Language as Part of Localization Planning

Localization is a team effort. Transforming content to ensure it has the same impact in another language and culture involves many stakeholders from content writers and graphic designers to [...]

Avoid Miscommunication & Generate ROI with Translation

Are you ready to maximize your translation budget with full-spectrum translation services designed to meet your company’s specific needs? Translation is not a one-size-fits-all process. Consider [...]

Cultural Diversity Readiness

What does the Owl symbolize in your culture? We hear some saying wisdom, knowledge, intelligence, education, but hear others saying death and pessimism. Have you launched a new product in Brazil [...]

Your Brand’s Linguistic Voice

Have you witnessed two brands with similar offerings enter a new global market space simultaneously, and see one brand excel while the other struggles? To reach the target market, a message must [...]

Strategic Marketing Translation Builds Strong Global Brand Identity

You’ve made the decision to take your company global. During that process, you’ve probably considered the idea of translating your marketing content and collateral, but what does that entail? How [...]

Translation Around the World

Translation plays a significant role in our daily lives. Not only does the art of translation pave the road for global interaction, but it also allows many organizations to develop cultural [...]

L10n. Localization Continued.

In our previous blog, L10n. Localization., we reviewed why localization, or L10n, is an important factor in preparing your content for the global market. For your business, this might mean you’re [...]

L10n. Localization.

Have you ever visited a website where things felt out of place or just not relevant to you? If so, you’ve seen firsthand why localization is important, even if you didn’t know what it meant. It’s [...]

Daylight Saving Time Impacting Culture

This past weekend, about 40% of countries worldwide recognized Daylight Saving Time (DST) by shifting clocks across the globe. DST represents a seasonal time change aimed at maximizing daylight [...]

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