Your Brand’s Linguistic Voice

Have you witnessed two brands with similar offerings enter a new global market space simultaneously, and see one brand excel while the other struggles? To reach the target market, a message must [...]

L10n. Localization Continued.

In our previous blog, L10n. Localization., we reviewed why localization, or L10n, is an important factor in preparing your content for the global market. For your business, this might mean you’re [...]

L10n. Localization.

Have you ever visited a website where things felt out of place or just not relevant to you? If so, you’ve seen firsthand why localization is important, even if you didn’t know what it meant. It’s [...]

Translation: What’s your flavor?

In the world of translations, “flavor” is key. Flavor can be version/dialect of your target language, tone of your content and the overall feeling of the project as a whole. There are some [...]