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Speaking of Language

Our team has a lot to say on the subject of language, along with the people, processes and technologies that surround it. Our thoughts are collected here, with frequent additions to keep the conversation fresh. Check back often for new posts, and Contact Us with any questions or topic ideas. Posts are displayed by date with the most recent first. To narrow down by topic, please use the categories to the right.

Translation Quality Assessment: Error Categories and Severity
In Part 1 of this Blog Series, Translation Quality Assessment: The Why, What and How, we discussed the importance of
Insurance Industry
Translation Quality Assessment: Measuring Defects
In Part 1 of this Blog Series, Translation Quality Assessment: The Why What and How, we examined the importance of
A Whole New World
A Whole New World Most of us know the story of the Wizard of Oz, whether from Frank Baum’s classic
How Much is One-Word Worth?
Millions of dollars? Your reputation? Your business? A life? In the world of multilingual and multicultural communication, a single word
Translation Quality Assessment: The Why, What and How
Humans create content to express, describe, or deliver meaning or messages. In this way, content is a purely personal product
Delighting Your End Users
We’ve all attended some sort of business conference, trade show, or convention. The typical focus of these events is the
When Is 2 O’Clock Not 2 O’Clock? It's Time for Localization.
In my previous blog, “Are you Stoic or Expressive?” we explored one of the biggest cultural differences that impacts how
The Necessary Beauty of Body Language
In September of 2016, I embarked on the Camino de Santiago – a pilgrimage through the hills and cities of
The Opposite of English-Only Rules
It’s been more than a decade since “English-Only” workplace rules had their 15-minutes of infamy in the media. In the
7 Ways to Improve Global Marketing Strategy
7 Ways to Improve Global Marketing Strategy The buzz in the marketing world tells us it is vital for companies
CLAS Standards of Healthcare - Provide Easy-to-Understand Materials and Signage
In Part 1 of this blog series, we discussed National CLAS Standard 5: Offer Communication and Language Assistance and learned
Translation Quality: Best Practices of the Client-Side Reviewer
In Part 1 of this blog series, we discussed the role of a Client-Side Reviewer in the translation process, and
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