Your Brand’s Linguistic Voice

Have you witnessed two brands with similar offerings enter a new global market space simultaneously, and see one brand excel while the other struggles? To reach the target market, a message must [...]

Strategic Marketing Translation Builds Strong Global Brand Identity

You’ve made the decision to take your company global. During that process, you’ve probably considered the idea of translating your marketing content and collateral, but what does that entail? How [...]

2019 – The Year of Indigenous Languages

In whatever situation you find yourself, communication is key.  That’s a no brainer. Yet, there are many people in the world today left struggling with constant communication barriers. One of the [...]

Translation Around the World

Translation plays a significant role in our daily lives. Not only does the art of translation pave the road for global interaction, but it also allows many organizations to develop cultural [...]

L10n. Localization Continued.

In our previous blog, L10n. Localization., we reviewed why localization, or L10n, is an important factor in preparing your content for the global market. For your business, this might mean you’re [...]

L10n. Localization.

Have you ever visited a website where things felt out of place or just not relevant to you? If so, you’ve seen firsthand why localization is important, even if you didn’t know what it meant. It’s [...]

Translation – The Solution You Need

In our recent blog post, Translation – A Service Rather Than a Commodity, we explored translation as a powerful component of your business, rather than a simple commodity to be purchased. But [...]

Translation – A Service Rather Than a Commodity

With the introduction and advancement of machine translation in today’s world, just about anyone can “translate” content. Both free options, like Google Translate, and more sophisticated, [...]

Workplace Safety for Your Multicultural Organization

As we gear up for the Ohio Safety Congress & Expo here at Vocalink, we’re thinking a lot about employee safety and security. When considering workplace safety, it is common to think of [...]

What It Takes to Be a Great Translator

Translation is thought to be one of the top 10 most in-demand skills of 2019. But what does that mean for you and your translation needs? What qualities should a good translator possess? Keep [...]