I Am Now Responsible for Language Services… What’s Next?

The responsibility of centralizing the organization’s translation needs is now yours. Your boss heard that early in your career you took control of a small, local company’s translation spend and [...]

Establish a Common Language as Part of Localization Planning

Localization is a team effort. Transforming content to ensure it has the same impact in another language and culture involves many stakeholders from content writers and graphic designers to [...]

Your Brand’s Linguistic Voice

Have you witnessed two brands with similar offerings enter a new global market space simultaneously, and see one brand excel while the other struggles? To reach the target market, a message must [...]