Strategic Marketing Translation Builds Strong Global Brand Identity

You’ve made the decision to take your company global. During that process, you’ve probably considered the idea of translating your marketing content and collateral, but what does that entail? How [...]

Video Content is King, Part 1: Engaging Diverse Audiences

When it comes to content marketing online, video is king. The 2018 Internet Trends Report tells us that mobile video viewing is up worldwide around 600% between 2012 and 2017.[1] On social media, [...]

Localizing Beyond the Words: Images, Emojis, and Colors

In any type of content, words are incredibly important. As a language solutions company, Vocalink Global has a deep respect for language. Our linguists are experts at transforming a message from [...]

Localizing Your Content Lifecycle Strategy

The Content Lifecycle A quick internet search of the phrase “content lifecycle” will demonstrate two things: Having a good content lifecycle management strategy is important; and There are dozens [...]

A Global Voice for the Gig Economy

It used to be that “going global” with your business was a big deal. The belief that “only the ‘big dogs’ go global” was pretty commonplace. With the advent of technology combined with efficient, [...]

Language and Interpreting: Past, Present and Future

Sometime between 50,000 and 2 Million years ago, human beings began talking to each other. If our distant ancestors are anything at all like we are today, sometime between 40,999.99 years ago and [...]

Speed … the Ultimate Competitive Advantage (Part 1)

Speed is of the essence in everything, it seems.  We know it.  We are in a hurry and we multitask. We invented hands free options so we can drive and talk and drive and text (isn’t voice to [...]

Translation Quality – Planning for Quality Translations

This Blog Series explores the why, what and how of  assessing translation quality. In Part 1, we discussed the importance of assessing translation quality. In Part 2, Translation Quality [...]

A Whole New World

A Whole New World Most of us know the story of the Wizard of Oz, whether from Frank Baum’s classic book or the iconic 1939 movie starring Judy Garland as Dorothy, the young girl that was [...]

7 Ways to Improve Global Marketing Strategy

7 Ways to Improve Global Marketing Strategy The buzz in the marketing world tells us it is vital for companies to think globally about their marketing strategy. Widespread international access to [...]

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