Strategic Marketing Translation Builds Strong Global Brand Identity

You’ve made the decision to take your company global. During that process, you’ve probably considered the idea of translating your marketing content and collateral, but what does that entail? How [...]

Localization: Profit Generator or Cost Element?

Localization: Profit Generator or Cost Element? Is localization considered a money eater or a money gainer? Where does localization reside in the profit and loss (income) statement? Is there a [...]